Now there's a title.
So I've been watching these TikTok compilations on YouTube because they're actually a good source of cleaning inspiration. There are lots of videos of people organizing the fridge, cleaning the stove, scrubbing the bathroom, etc. and every once in a while someone even has a useful tip. This desire to keep my apartment clean has led me into a series of algorithm directed rabbit holes that venture down into the world of cleaning culture. There are videos on every platform that talk about cleaning from an entertaining, educational, and even therapeutic way.
The internet is all about spectacle and some of these aforementioned cleaning videos veer into a kind of excess that is both fascinating and concerning. There's an infamous TikTok video (which rumour asserts has been banned from the platform) of someone using at least four different chemicals to clean a toilet. This is not only wasteful but also has some serious potential to gas you to death. The cardinal rule of cleaning is that you don't mix cleaner types and there's rarely any need for more than one cleaner on a given surface anyway. A regular bottle of that blue gel-bleach works just fine and there's no need to risk making a chemical weapon to keep your bathroom in order. There's another unfortunate video of two young women cleaning up after an especially messy roommate. They have to clean his mold ridden room before a new roommate can move in and they resort to mixing bleach and vinegar to get the job done. They don't seem to have hurt themselves but chlorine gas can really fuck you up.
But you're not here to read about household cleaning, you're here to read about vagina cleaning. I mean I'm going to connect the two, but let me keep things moving.
The cleaning compilations eventually led to Dollar Tree haul videos where people show off all the random crap they just purchased at their local dollar store variant. Some of these videos are helpful tricks on how to get the most out of cheap products when you're on a budget, but most are just people buying in excess for the sake of content. As much as the conspicuous consumption is hard to watch, there is a kind of second-hand dopamine rush to be gained from watching someone bring home new shiny things. Well, there is until you see something completely asinine - why would you need a special devilled egg tray? Just use a plate.
Where this starts to get really worrying is the beauty and skin care hauls from the Dollar Store. Not because cheap makeup and lotions are poisonous - most are just fine - but because not one, but several of these videos recommend buying feminine wash and wipes. Apparently you can get a great discount on a packet of perfumed wipes to make your genitals smell like coconuts or forest fruits if you head on down to the local 99c store.
If you have a vagina you really just need to leave it alone. Unless that soap is some kind of prescription keep it out of there. Nothing should be going inside and even the vulva just needs a gentle once-over with regular mild soap. The vagina is home to its own happy little ecosystem and it doesn't need anything scented to help it along. I hate that we still live in a world where we are made to feel that women's bodies have an inherently offensive odour that can only be cured with more consumerism.
These videos all have comments where someone warns that douching and scented wipes are not necessary or good for your bits but these comments all have replies from people who claim that they wash all the time but still stink. This is either a) shame imposed by the patriarchy, or b) a recurrent yeast infection from driving all the good bacteria away. Even if you're menstruating you shouldn't be scrubbing around with perfumed wipes, soaps, or even panty-liners.
Additionally, while I'm in the mood to be outraged, there was another video where a girl expressed her delight at finding a mini razor small enough to keep in her purse. Not her travel bag. Her purse. Like she's going to need it on the train or something. Are we expected to shave midday now? The pandemic has caused most of us to forget that shaving is even a concept but were we expected to be that hairless in the time before? Should I have been nervously excusing myself from dinner to get rid of the 5 o'clock shadow on my legs?
The thing is, these aren't beauty rituals - they're cleaning rituals. These videos also aren't just about individual hygiene proclivities, but insight into the idea that women's bodies require constant specialized cleaning with special products. We are uniquely unclean as women and we had better reign ourselves in and keep our bodies under control. We should keep consuming product after product not just to be pretty, but to just be regularly and boringly clean. We have to get rid of the hair and the wrinkles and the odours and the discharge just to be acceptable to men who don't even wash their asses. The exhaustion of it all.
As a white cis woman, I won't veer too far out of my lane here, but the idea that women are just kinda ~gross~ seems to extend across to my comrades both trans and cis and any race or class. Of course, I'm probably seen as less gross than people who are far more marginalized by white supremacy. Notions of uncleanliness, contamination, and degeneration are some of the key tools of racism - that's what eugenics are all about. I can't get mad at the videos that recommend dollar store cleaning wipes for your bits because many people face very real consequences for not being perfectly pristine at all times. Women are shamed and even subjected to violence for not living up to these standards. The women and girls who make these videos aren't con-artists working on behalf of Big Douche - they're just trying to help each other out.
The other point of concern for me is that way that consumption and cleaning are tied to adulthood. That you prove your maturity but having a kind of hygienic mastery over both your internal and external space. I'm sure that passing tips and hacks on to others is an efficient way to prove that you have this kind of mastery. I'm sure that telling people not to buy those Dollar Tree wipes serves the same purpose.
I'm just tired. I'm tired of the ways that my body is made into a public project over and over again. I'm tired of the ways that no one - not even other women - will leave us and our bodies alone.